The highlight in this chapter is Porter’s Five Forces theoty. Michael Porter's famous Five Forces of Competitive Position model provides a simple perspective for assessing and analysing the competitive strength and position of a corporation or business organization. His five forces include
1. Existing competitive rivalry between suppliers
2. Threat of new market entrants
3. Bargaining power of buyers
4. Power of suppliers
5. Threat of substitute products (including technology change)
Porter's Five Forces model provides suggested points under each main heading, by which you can develop a broad and sophisticated analysis of competitive position, as might be used when creating strategy, plans, or making investment decisions about a business or organization
The Six Forces Model - extension of Porter's 5 Forces:
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2. New entrants
3. End users/Buyers
4. Suppliers
5. Substitutes
6. Complementary products/ The government/ The public