A good reputation is your company’s best asset. Invest in your company’s reputation. Have your marketers identify places where your company can get the best bang for its buck, then give back to your community with targeted charitable contributions and special events. Contribute to your public radio station, host the Special Olympics, or sponsor a clean-up day in the local park. A proactive investment that shows your customers and community that your company is “giving back” will probably be less expensive, and certainly more satisfying, than hiring expensive reputation gurus would be.
Core value and universal slogan , Corporations will be expected in future to “build a better future” – not only for their shareholders but also for their customers, workers, business partners, community, nation and the wider world. Those with effective business ethics based on this core value will have an added competitive advantage: attracting and retaining talent and generating positive reactions in the marketplace.
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