Definition of marketing:
Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the right level of communication profitably.
How do you know they are all right?
1. Analysis-Analysis-Analysis: Consumer, Market, Competition and Distribution
a. consumer analysis: segmentation
b. market analysis: PLC
c. competitive analysis: SWOT
d. distribution analysis: channels
2. Development of the Marketing Mix: 4 P's
3. Determine the economics: cost
4. Revise
